{"id":40,"date":"2025-08-28T10:21:49","date_gmt":"2025-08-28T10:21:49","guid":{"rendered":"https:\/\/annualreport.palmapictures.es\/annualreport2024\/?page_id=40"},"modified":"2026-02-17T10:48:26","modified_gmt":"2026-02-17T10:48:26","slug":"how-we-did","status":"publish","type":"page","link":"https:\/\/annualreport.palmapictures.es\/annualreport2024\/how-we-did\/","title":{"rendered":"How we did"},"content":{"rendered":"[vc_row][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]\n<h1>How we did<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;inside-page-menu&#8221;]CONTENTS<\/p>\n<p><a href=\"#revenues\">Revenues<\/a><\/p>\n<p><a href=\"https:\/\/annualreport.palmapictures.es\/annualreport2024\/audit-report-2024\/\">Audit report<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;intro-txt&#8221;]<strong>We are a full-service (one-stop shop) Production service company delivering the full spectrum of content (from stills to feature films) with a global clientele.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1554281413037{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221; el_id=&#8221;revenues&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1524052175748{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][vc_column][vc_column_text]\n<h2>Revenues<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; column_spacing=&#8221;5&#8243; gap=&#8221;5&#8243; css=&#8221;.vc_custom_1756376655054{padding-right: 80px !important;padding-bottom: 1px !important;padding-left: 80px !important;}&#8221; visibility=&#8221;hide-at-mm-breakpoint&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;5&#8243; remove_bottom_col_margin=&#8221;true&#8221;][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1733846263087{border-right-width: 1px !important;padding-right: 5px !important;padding-left: 5px !important;border-right-color: #c1c1c1 !important;border-right-style: solid !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1771325302575{margin-bottom: 20px !important;}&#8221;]<strong>Revenues<\/strong>[\/vc_column_text][vc_column_text]<div class='weblator-chart-container' data-random-id='6ac4aa365cfdf' data-chart-id='1' data-chart-loaded='0' style='width:100%; height:'><canvas id='weblator-charts-chart-1' class='weblator-chart' width='100%' height=''><\/canvas><\/div>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<strong>2024: A Year of Transition and Growth<\/strong><br \/>\n2024 marked a transitional period for the industry. Although the writers\u2019 and actors\u2019 strikes officially ended in late 2023, the lingering uncertainty, compounded by continued mergers and acquisitions, left its imprint on the year.<br \/>\nDespite this backdrop, Palma experienced solid growth. Revenue rose from \u20ac20.5M to \u20ac25.1M, with all business lines seeing increases except for drama. While the overall number of projects grew compared to 2023, both their average volume and duration were lower.<br \/>\nNotably, several high-profile productions kicked off in 2024, including Young Sherlock, which is scheduled to wrap in 2025.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1733846273147{border-right-width: 1px !important;padding-right: 5px !important;padding-left: 5px !important;border-right-color: #c1c1c1 !important;border-right-style: solid !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1764663225793{margin-bottom: 20px !important;}&#8221;]<strong>EBITDA &amp; Operational Transformation<\/strong>[\/vc_column_text][vc_column_text]<div class='weblator-chart-container' data-random-id='6ac4aa365d317' data-chart-id='2' data-chart-loaded='0' style='width:100%; height:'><canvas id='weblator-charts-chart-2' class='weblator-chart' width='100%' height=''><\/canvas><\/div>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]In 2024, EBITDA doubled compared to the previous year, setting strong momentum for continued growth in 2025.<br \/>\nEqually significant, this was a year of deep internal restructuring, touching nearly every department. Several strategic initiatives were launched to strengthen operational efficiency and lay the groundwork for long-term success. Among them, the implementation of a new ERP system \u2014 Oracle NetSuite \u2014 and the adoption of Payhawk as our expense management tool are expected to significantly enhance productivity as they reach full deployment in 2025.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1733846282514{padding-right: 5px !important;padding-left: 5px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1733847016919{margin-bottom: 20px !important;}&#8221;]<strong>Billings X Activity<\/strong><br \/>\n<span style=\"font-size: 10px;\">Figures in million euros<\/span>[\/vc_column_text][vc_column_text]<div class='weblator-chart-container' data-random-id='6ac4aa365d6a8' data-chart-id='3' data-chart-loaded='0' style='width:100%; height:'><canvas id='weblator-charts-chart-3' class='weblator-chart' width='100%' height=''><\/canvas><\/div>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]The area that generates the highest proportion of the billings is film and television (both scripted and unscripted). Total billings were 53.9M\u20ac of which 28.8M\u20ac relates to billings via SPV (Special Purpose Vehicle) limited companies for scripted projects accessing the national Spanish Rebate, Unscripted Television (13.4M\u20ac), and TVC (8.2M\u20ac) and Non-SPV Scripted (2.2M\u20ac) were the next largest segments.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1756376631892{margin-bottom: 30px !important;}&#8221; visibility=&#8221;show-at-mm-breakpoint&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1524213492992{margin-bottom: 20px !important;}&#8221;]<strong>Sales<\/strong>[\/vc_column_text][vc_column_text]<div class='weblator-chart-container' data-random-id='6ac4aa365d9a2' data-chart-id='1' data-chart-loaded='0' style='width:100%; height:'><canvas id='weblator-charts-chart-1' class='weblator-chart' width='100%' height=''><\/canvas><\/div>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<strong>2024: A Year of Transition and Growth<\/strong><br \/>\n2024 marked a transitional period for the industry. Although the writers\u2019 and actors\u2019 strikes officially ended in late 2023, the lingering uncertainty, compounded by continued mergers and acquisitions, left its imprint on the year.<br \/>\nDespite this backdrop, Palma experienced solid growth. Revenue rose from \u20ac20.5M to \u20ac25.1M, with all business lines seeing increases except for drama. While the overall number of projects grew compared to 2023, both their average volume and duration were lower.<br \/>\nNotably, several high-profile productions kicked off in 2024, including Young Sherlock, which is scheduled to wrap in 2025.[\/vc_column_text][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1524213505095{margin-bottom: 20px !important;}&#8221;]<strong>EBITDA<\/strong>[\/vc_column_text][vc_column_text]<div class='weblator-chart-container' data-random-id='6ac4aa365dc97' data-chart-id='2' data-chart-loaded='0' style='width:100%; height:'><canvas id='weblator-charts-chart-2' class='weblator-chart' width='100%' height=''><\/canvas><\/div>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]In 2024, EBITDA doubled compared to the previous year, setting strong momentum for continued growth in 2025.<br \/>\nEqually significant, this was a year of deep internal restructuring, touching nearly every department. Several strategic initiatives were launched to strengthen operational efficiency and lay the groundwork for long-term success. Among them, the implementation of a new ERP system \u2014 Oracle NetSuite \u2014 and the adoption of Payhawk as our expense management tool are expected to significantly enhance productivity as they reach full deployment in 2025.[\/vc_column_text][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1733847058210{margin-bottom: 20px !important;}&#8221;]<strong>Billings X Activity<\/strong><br \/>\n<span style=\"font-size: 10px;\">Figures in million euros<\/span>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<div class='weblator-chart-container' data-random-id='6ac4aa365df8b' data-chart-id='3' data-chart-loaded='0' style='width:100%; height:'><canvas id='weblator-charts-chart-3' class='weblator-chart' width='100%' height=''><\/canvas><\/div>[\/vc_column_text][vc_column_text]The area that generates the highest proportion of the billings is film and television (both scripted and unscripted). Total billings were 53.9M\u20ac of which 28.8M\u20ac relates to billings via SPV (Special Purpose Vehicle) limited companies for scripted projects accessing the national Spanish Rebate, Unscripted Television (13.4M\u20ac), and TVC (8.2M\u20ac) and Non-SPV Scripted (2.2M\u20ac) were the next largest segments.[\/vc_column_text][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] How we did [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;inside-page-menu&#8221;]CONTENTS Revenues Audit report[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;intro-txt&#8221;]We are a full-service (one-stop shop) Production service company delivering the full spectrum of content (from stills to feature films) with a global clientele.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1554281413037{margin-top: 30px !important;margin-bottom:&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"_links":{"self":[{"href":"https:\/\/annualreport.palmapictures.es\/annualreport2024\/wp-json\/wp\/v2\/pages\/40"}],"collection":[{"href":"https:\/\/annualreport.palmapictures.es\/annualreport2024\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/annualreport.palmapictures.es\/annualreport2024\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/annualreport.palmapictures.es\/annualreport2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/annualreport.palmapictures.es\/annualreport2024\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":13,"href":"https:\/\/annualreport.palmapictures.es\/annualreport2024\/wp-json\/wp\/v2\/pages\/40\/revisions"}],"predecessor-version":[{"id":42,"href":"https:\/\/annualreport.palmapictures.es\/annualreport2024\/wp-json\/wp\/v2\/pages\/40\/revisions\/42"}],"wp:attachment":[{"href":"https:\/\/annualreport.palmapictures.es\/annualreport2024\/wp-json\/wp\/v2\/media?parent=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}