{"id":92,"date":"2024-11-06T13:24:59","date_gmt":"2024-11-06T13:24:59","guid":{"rendered":"https:\/\/annualreport.palmapictures.es\/annualreport2023\/?page_id=92"},"modified":"2024-11-21T08:30:45","modified_gmt":"2024-11-21T08:30:45","slug":"ceo-comment","status":"publish","type":"page","link":"https:\/\/annualreport.palmapictures.es\/annualreport2023\/who-we-are\/ceo-comment\/","title":{"rendered":"CEO Comment"},"content":{"rendered":"[vc_row][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]\n<h1>CEO Comment<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;intro-txt&#8221; css=&#8221;.vc_custom_1702652690706{margin-bottom: 10px !important;padding-top: 20px !important;}&#8221;]\n<h2>Dear Colleagues,<\/h2>\n[\/vc_column_text][vc_column_text]2023 was a somewhat challenging year, with a depressed global advertising market, combined with US strikes by both the Screen Actors Guild and the Writers Guild of America.<\/p>\n<p>However, our team continued to deliver across an exciting range of visual storytelling, with feature films, drama series, entertainment formats, TVCs and print campaigns visiting our Spanish and Portuguese shores over the course of the year.<\/p>\n<p>The difficult headwinds impacted our financial performance with billings at 64.17M\u20ac (75.6M\u20ac), revenues at 20.58M\u20ac (26.52M\u20ac) and EBITDA at 323K\u20ac (1.66M\u20ac) for the Palma Pictures Media Production Group.<\/p>\n<p>We shot projects throughout Spain, with units enjoying the varied backdrops of locations in areas such as; Mallorca, Barcelona, Madrid, Salamanca, Tenerife and Valencia.<\/p>\n<p>Our Portuguese office, led by Vita Lains, also continued to build momentum with advertising work for the likes of; <em>Mortlach<\/em>, <em>Tylenol<\/em> and <em>Zevo<\/em> shooting with us.<\/p>\n<p>Our staff and freelance crews worked tirelessly to deliver \u2018<em>Picture Perfect Service<\/em>\u2019 to our varied clients and we were happy to enhance our talent base by welcoming Alberto Codes (Casting Director), Joan Segura (Production) and Steph Howe (Marketing), as well as bolstering our Scripted team with Kino Reyes (Line Producer) also joining us.<\/p>\n<p>Despite the strike action we still hosted a sizeable slate of Scripted projects including; Atmosphere Entertainment \/ EOne \u2018<em>Den of Thieves \u2013 Pantera<\/em>\u2019, Clerkenwell Films \/ Amazon Studios \u2018<em>The Mallorca Files \u2013 Season #3<\/em>\u2019, BBC Studios \/ Apple \u2018<em>Trying \u2013 Season #3<\/em>\u2019 and Bad Wolf \/ HBO \u2018<em>Industry \u2013 Season #3<\/em>\u2019 amongst others.<\/p>\n<p>The national Spanish Rebate was also boosted in January 2023, which helped in significantly sharpening Spain\u2019s competitive edge in attracting future Scripted projects.<\/p>\n<p>We also finished the year with several confirmed projects for early \u201924 and with a significant pipeline of work going forwards over the course of the year.<\/p>\n<p>Our entertainment formats had a good year, with both ITV UK and ITV Australia\u2019s \u2018<em>Love Island<\/em>\u2019 shooting with us again in Mallorca during the summer. We also played host to Evolution Media\u2019s \u2018<em>The Real Housewives of Beverly Hills<\/em>\u2019 which shot in Sitges.<\/p>\n<p>Our advertising teams worked on projects for brands such as; <em>Sky Mobile<\/em>, <em>NEOM<\/em>, <em>Avios<\/em> and <em>TUI<\/em>, whilst with photo we captured eye-catching campaigns for brands such as; <em>John Lewis<\/em>, <em>Hollister<\/em> and <em>Chase Bank<\/em>.<\/p>\n<p>Our dedicated talent agency continued to gather momentum and delivered another record year for billings.<\/p>\n<p>CSR activities continued apace and we passed our environmental audit for the thirteenth year running, retaining both our ISO 14001 and EMAS certifications. Other activities included our ongoing support for local charities.<\/p>\n<p>Our annual investment program was boosted to a CAPEX of 400K\u20ac in 2023, as we looked to position our broad inventory for increasing demand.<\/p>\n<p>Our mainland offices in Barcelona and Madrid serviced some great TVC work for brands such as \u2018<em>Honda<\/em>\u2019, \u2018<em>Kubota<\/em>\u2019 and \u2018<em>Cetaphil<\/em>\u2019.<\/p>\n<p>In Q4 we decided to close our Palma Pictures Studios (IP Development &amp; production) business line and maintain focus on our production service offering.<\/p>\n<p>Overall and despite the general uncertainty in the marketplace, an action-packed year and one which paved the way for the year ahead.<\/p>\n<p>I will look forward to sharing both our challenges and successes in the next edition of our Palma Pictures Annual Report.<\/p>\n<p>Mike Day, CEO[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;destacado&#8221;]We welcomed production teams from 9 territories to shoot their projects throughout Spain.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Our staff and freelance crews worked tirelessly over the course of the year to deliver \u2018<em>Picture Perfect Service<\/em>\u2019 to our varied clients. We were delighted to bolster our talent base and made a spate of new hires including; Cat Isaakson (<em>Head of Production<\/em>), Peter Steinzeig (<em>Executive Producer \u2013 USA<\/em>), Soeren Schmidt (<em>Executive Producer \u2013 Germany &amp; Head of Barcelona Office), <\/em>Kristyna Podolska (<em>International Producer \u2013 Eastern Europe &amp; UK Market<\/em>) and the Goya winning Yousaf Bokhari (<em>Head of Production Film and Television<\/em>) all having joined our team.<\/p>\n<p>We also welcomed some fabulous new chefs to our studio restaurant, in the form of Yann and David, to keep both our team and clients happy and well fed.<\/p>\n<p>We continued &#8216;busting silos&#8217;, with our production, locations and photo teams all working hand in hand within our production pool. Better communication, tighter collaboration and a wealth of shared experience also helped drive our internal team satisfaction poll to its highest level since we launched it some years ago.<\/p>\n<p>Film &amp; TV workflows were our strongest to date with projects including Leftbank \/ Netflix \u2018<em>The Crown &#8211; Season 3\u2019<\/em>, NBC Universal \/ Amazon \u2018<em>Hanna<\/em>\u2019, BigTalk \/ SkyOne \u2018<em>Living the Dream\u2019<\/em>, Clerkenwell Films \/ BBC \u2018<em>The Mallorca Files<\/em>\u2019 and BBC Studios \u2018<em>MotherFatherSon<\/em>\u2019, as well as a host of others choosing to shoot against the diverse backdrop of our Spanish locations. We also continued to take advantage of the 20% national tax rebate for long form projects helping to make Spain an even more competitive shooting destination.[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;destacado&#8221;]Film &amp; TV workflows were our strongest to date with projects for Netflix, Amazon, SkyOne and BBC.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]We hosted three \u2018<em>Love Island<\/em>\u2019 shows for ITV Studios with versions for the UK, Germany and even Australia.<\/p>\n<p>CSR activities continued apace and we passed our environmental audit for the ninth year running, retaining both our ISO 14001 and EMAS certifications. Other activities included our ongoing support for local charities, with forty of our team once again spending the day planting trees at the beautiful bird sanctuary of s&#8217;Albufera.<\/p>\n<p>We maintained our annual investment program to keep our studio complex and equipment inventory abreast of ongoing technical innovations in content capture with 500K\u20ac allocated over 2018 \/ 2019.<\/p>\n<p>We overhauled our IT architecture with new human resources and customer relationship management software.<\/p>\n<p>We opened an office in the capital of Madrid that, alongside our existing office in Barcelona, strengthened our mainland offering and serviced some great work for brands such as \u2018<em>Audi<\/em>\u2019, \u2018<em>Head &amp; Shoulders<\/em>\u2019 and \u2018<em>Hotels.com<\/em>\u2019.<\/p>\n<p>So, all in all, an exciting and action packed twelve months with great teamwork delivering a great result. We\u2019ll look forward to sharing our latest news with you in the next edition of our Palma Pictures Annual Report.[\/vc_column_text][vc_column_text]\n<h4>Mike Day<\/h4>\n<p>Palma Pictures CEO[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] CEO Comment [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;intro-txt&#8221; css=&#8221;.vc_custom_1702652690706{margin-bottom: 10px !important;padding-top: 20px !important;}&#8221;] Dear Colleagues, [\/vc_column_text][vc_column_text]2023 was a somewhat challenging year, with a depressed global advertising market, combined with US strikes by both the Screen Actors Guild and the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":88,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"_links":{"self":[{"href":"https:\/\/annualreport.palmapictures.es\/annualreport2023\/wp-json\/wp\/v2\/pages\/92"}],"collection":[{"href":"https:\/\/annualreport.palmapictures.es\/annualreport2023\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/annualreport.palmapictures.es\/annualreport2023\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/annualreport.palmapictures.es\/annualreport2023\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/annualreport.palmapictures.es\/annualreport2023\/wp-json\/wp\/v2\/comments?post=92"}],"version-history":[{"count":8,"href":"https:\/\/annualreport.palmapictures.es\/annualreport2023\/wp-json\/wp\/v2\/pages\/92\/revisions"}],"predecessor-version":[{"id":265,"href":"https:\/\/annualreport.palmapictures.es\/annualreport2023\/wp-json\/wp\/v2\/pages\/92\/revisions\/265"}],"up":[{"embeddable":true,"href":"https:\/\/annualreport.palmapictures.es\/annualreport2023\/wp-json\/wp\/v2\/pages\/88"}],"wp:attachment":[{"href":"https:\/\/annualreport.palmapictures.es\/annualreport2023\/wp-json\/wp\/v2\/media?parent=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}