{"id":233,"date":"2018-04-20T08:33:08","date_gmt":"2018-04-20T08:33:08","guid":{"rendered":"https:\/\/annualreport.palmapictures.es\/annualreport2017\/?page_id=233"},"modified":"2018-05-24T11:41:37","modified_gmt":"2018-05-24T11:41:37","slug":"how-we-did","status":"publish","type":"page","link":"https:\/\/annualreport.palmapictures.es\/annualreport2017\/how-we-did\/","title":{"rendered":"How we did"},"content":{"rendered":"[vc_row css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1524122413698{margin-top: 0px !important;margin-bottom: 50px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_custom_heading text=&#8221;Our<br \/>\nNumbers&#8221; font_container=&#8221;tag:h1|font_size:80|text_align:left|line_height:1&#8243; google_fonts=&#8221;font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1524049190079{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;submenu-heading&#8221;]CONTENTS[\/vc_column_text]<style type=\"text\/css\">#dt-btn-1, #dt-btn-1 *, #dt-btn-1 > .text-wrap * {color: #f07e22;}#dt-btn-1:hover, #dt-btn-1:hover > .text-wrap * {color: #f07e22;}<\/style><a href=\"#revenues\" class=\"btn-shortcode dt-btn-s btn-link custom-btn-color custom-btn-hover-color default-btn-bg-color default-btn-bg-hover-color anchor-link text-button\" id=\"dt-btn-1\"><span>REVENUES<\/span><\/a><style type=\"text\/css\">#dt-btn-2, #dt-btn-2 *, #dt-btn-2 > .text-wrap * {color: #f07e22;}#dt-btn-2:hover, #dt-btn-2:hover > .text-wrap * {color: #f07e22;}<\/style><a href=\"#clients\" class=\"btn-shortcode dt-btn-s btn-link custom-btn-color custom-btn-hover-color default-btn-bg-color default-btn-bg-hover-color anchor-link text-button\" id=\"dt-btn-2\"><span>CLIENTS<\/span><\/a><style type=\"text\/css\">#dt-btn-3, #dt-btn-3 *, #dt-btn-3 > .text-wrap * {color: #f07e22;}#dt-btn-3:hover, #dt-btn-3:hover > .text-wrap * {color: #f07e22;}<\/style><a href=\"#shootingdays\" class=\"btn-shortcode dt-btn-s btn-link custom-btn-color custom-btn-hover-color default-btn-bg-color default-btn-bg-hover-color anchor-link text-button\" id=\"dt-btn-3\"><span>SHOOTING DAYS<\/span><\/a>[\/vc_column][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;intro-txt&#8221; css=&#8221;.vc_custom_1526455853568{margin-top: 15px !important;margin-bottom: 15px !important;}&#8221;]\n<p class=\"p1\">Sales improved 8% to 17.33M\u20ac (15.98M\u20ac) with contributions from across all our categories of work, representing a good performance in largely subdued markets.<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;sub-intro-txt&#8221; css=&#8221;.vc_custom_1527162080926{margin-top: 15px !important;margin-bottom: 15px !important;}&#8221;]A very significant 130% rise in EBITDA at 1.18M\u20ac (513K\u20ac) was achieved for 2017, driven by a range of efficiency programmes and improved sales management.[\/vc_column_text]<style type=\"text\/css\">#dt-btn-4, #dt-btn-4 *, #dt-btn-4 > .text-wrap * {color: #f07e22;}#dt-btn-4:hover, #dt-btn-4:hover > .text-wrap * {color: #f07e22;}<\/style><a href=\"https:\/\/annualreport.palmapictures.es\/annualreport2017\/how-we-did\/audit-report\/\" class=\"btn-shortcode dt-btn-s btn-link custom-btn-color custom-btn-hover-color default-btn-bg-color default-btn-bg-hover-color anchor-link text-button\" id=\"dt-btn-4\"><span>VIEW AUDIT REPORT<\/span><\/a>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1524213272470{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221; el_id=&#8221;revenues&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1524052175748{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][vc_column][vc_column_text]\n<h2>Revenues<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1524126998124{margin-top: 30px !important;margin-bottom: 10px !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1524213886875{margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1524213492992{margin-bottom: 20px !important;}&#8221;]<strong>Sales<\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1524213864661{margin-bottom: 0px !important;}&#8221;]<div class='weblator-chart-container' data-random-id='6ac4ddae9f8b7' data-chart-id='1' data-chart-loaded='0' style='width:100%; height:'><canvas id='weblator-charts-chart-1' class='weblator-chart' width='100%' height=''><\/canvas><\/div>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1526455887498{margin-top: 15px !important;margin-bottom: 15px !important;}&#8221;]\n<p class=\"p1\">Revenues in 2017 were up 8% to \u20ac17.33M. In addition, we managed a long form project for a client via an SPV as we are securing the tax rebate for them, with revenue of \u20ac4.5M, meaning that total billings for 2017 were in excess of \u20ac21M.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1524213505095{margin-bottom: 20px !important;}&#8221;]<strong>EBITDA<\/strong>[\/vc_column_text][vc_column_text]<div class='weblator-chart-container' data-random-id='6ac4ddae9fc98' data-chart-id='3' data-chart-loaded='0' style='width:100%; height:'><canvas id='weblator-charts-chart-3' class='weblator-chart' width='100%' height=''><\/canvas><\/div>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1526455895051{margin-top: 15px !important;margin-bottom: 15px !important;}&#8221;]\n<p class=\"p1\">EBITDA for 2017 at \u20ac1.18M represents a 130% rise year over year, also ahead of the trend of the preceding 3 years, driven from an effective efficiency programme.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1524213332263{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221; el_id=&#8221;clients&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1524213527855{margin-bottom: 20px !important;}&#8221;]<strong>Revenue per Shooting Day<\/strong>[\/vc_column_text][vc_column_text]<div class='weblator-chart-container' data-random-id='6ac4ddaea002c' data-chart-id='4' data-chart-loaded='0' style='width:100%; height:'><canvas id='weblator-charts-chart-4' class='weblator-chart' width='100%' height=''><\/canvas><\/div>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1526455905499{margin-top: 15px !important;margin-bottom: 15px !important;}&#8221;]\n<p class=\"p1\">We saw another rise in revenue per TVC shooting day to \u20ac98k (\u20ac91k), a rise of 7%, following a trend over the last 4 years as campaign sizes grow.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1524213536934{margin-bottom: 20px !important;}&#8221;]<strong>Activities<\/strong>[\/vc_column_text][vc_column_text]<div class='weblator-chart-container' data-random-id='6ac4ddaea03d9' data-chart-id='5' data-chart-loaded='0' style='width:100%; height:'><canvas id='weblator-charts-chart-5' class='weblator-chart' width='100%' height=''><\/canvas><ul style='font-style:normal; color:rgb(102, 102, 102); ' data-font-size='12' id='legend-5' class='weblator-chart-legend bm'><\/ul><\/div>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1526455916234{margin-top: 15px !important;margin-bottom: 15px !important;}&#8221;]\n<p class=\"p1\">We continue to see a broad mix of revenues from our 3 business lines, with TV commercials still contributing the largest share (69%in 2017 versus 77% in the previous year). TV and long form (25% versus 14%) and as mentioned above, is understated and Photo (6% versus 10%) was a little flat.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1524052175748{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][vc_column][vc_column_text]\n<h2>Clients<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1524126998124{margin-top: 30px !important;margin-bottom: 10px !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1524213886875{margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1524213952088{margin-bottom: 20px !important;}&#8221;]<strong>Top Markets<\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1524214217084{margin-bottom: 0px !important;}&#8221;]<div class='weblator-chart-container' data-random-id='6ac4ddaea072e' data-chart-id='6' data-chart-loaded='0' style='width:100%; height:'><canvas id='weblator-charts-chart-6' class='weblator-chart' width='100%' height=''><\/canvas><ul style='font-style:normal; color:rgb(102, 102, 102); ' data-font-size='12' id='legend-6' class='weblator-chart-legend bm'><\/ul><\/div>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1526455931035{margin-top: 15px !important;margin-bottom: 15px !important;}&#8221;]\n<p class=\"p1\">We saw good level of diversity in our client base with the UK still our strongest market, but closely followed by Scandinavia, North America and France.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1524214257806{margin-bottom: 20px !important;}&#8221;]<strong>Top 10 Clients<\/strong>[\/vc_column_text][vc_column_text]<div class='weblator-chart-container' data-random-id='6ac4ddaea0abb' data-chart-id='7' data-chart-loaded='0' style='width:100%; height:'><canvas id='weblator-charts-chart-7' class='weblator-chart' width='100%' height=''><\/canvas><\/div>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1527162092953{margin-top: 15px !important;margin-bottom: 15px !important;}&#8221;]Our top 10 clients (across all business lines) contributed over 8.5m (49.5%) of our turnover. Long form clients make up a significant portion of this turnover.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1524213351019{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221; el_id=&#8221;shootingdays&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1524052175748{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][vc_column][vc_column_text]\n<h2>Shooting Days<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1524126998124{margin-top: 30px !important;margin-bottom: 10px !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1524213886875{margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;.vc_custom_1524214546434{margin-bottom: 20px !important;}&#8221;]<strong>Shooting Days per quarter<\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1524214537499{margin-bottom: 0px !important;}&#8221;]<div class='weblator-chart-container' data-random-id='6ac4ddaea0e59' data-chart-id='2' data-chart-loaded='0' style='width:100%; height:'><canvas id='weblator-charts-chart-2' class='weblator-chart' width='100%' height=''><\/canvas><\/div>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1526455956746{margin-top: 15px !important;margin-bottom: 15px !important;}&#8221;]\n<p class=\"p1\">Our shooting days in 2017 continue to follow the 2 season model (spring into early summer and autumn) which cuts across quarters, however 2017 showed a more balanced profile of shooting.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1524122413698{margin-top: 0px !important;margin-bottom: 50px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_custom_heading text=&#8221;Our Numbers&#8221; font_container=&#8221;tag:h1|font_size:80|text_align:left|line_height:1&#8243; google_fonts=&#8221;font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1524049190079{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;submenu-heading&#8221;]CONTENTS[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;intro-txt&#8221; css=&#8221;.vc_custom_1526455853568{margin-top: 15px !important;margin-bottom: 15px !important;}&#8221;] Sales improved 8% to 17.33M\u20ac (15.98M\u20ac) with contributions from across all our categories of work, representing a good performance in largely subdued markets. [\/vc_column_text][vc_column_text el_class=&#8221;sub-intro-txt&#8221; css=&#8221;.vc_custom_1527162080926{margin-top:&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"_links":{"self":[{"href":"https:\/\/annualreport.palmapictures.es\/annualreport2017\/wp-json\/wp\/v2\/pages\/233"}],"collection":[{"href":"https:\/\/annualreport.palmapictures.es\/annualreport2017\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/annualreport.palmapictures.es\/annualreport2017\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/annualreport.palmapictures.es\/annualreport2017\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/annualreport.palmapictures.es\/annualreport2017\/wp-json\/wp\/v2\/comments?post=233"}],"version-history":[{"count":0,"href":"https:\/\/annualreport.palmapictures.es\/annualreport2017\/wp-json\/wp\/v2\/pages\/233\/revisions"}],"wp:attachment":[{"href":"https:\/\/annualreport.palmapictures.es\/annualreport2017\/wp-json\/wp\/v2\/media?parent=233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}