{"id":81,"date":"2023-10-01T07:23:14","date_gmt":"2023-10-01T07:23:14","guid":{"rendered":"https:\/\/annualreport.palmapictures.es\/annualreport-2022\/?page_id=81"},"modified":"2023-12-17T10:48:56","modified_gmt":"2023-12-17T10:48:56","slug":"ceo-comment","status":"publish","type":"page","link":"https:\/\/annualreport.palmapictures.es\/annualreport-2022\/who-we-are\/ceo-comment\/","title":{"rendered":"CEO Comment"},"content":{"rendered":"[vc_row][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]\n<h1>CEO Comment<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;intro-txt&#8221; css=&#8221;.vc_custom_1702652690706{margin-bottom: 10px !important;padding-top: 20px !important;}&#8221;]\n<h2>Dear Colleagues,<\/h2>\n[\/vc_column_text][vc_column_text]2022 was best characterized as a welcome bounce back from the malaise of Covid-19 and we performed strongly across multiple fronts.<\/p>\n<p>Once again, our team engaged in an eclectic range of visual storytelling, with feature films, drama series, entertainment formats, TVCs and print campaigns all visiting our Spanish shores over the course of the year.<\/p>\n<p>This diversity and breadth of work saw our financial performance rebuild with billings reaching a record level of 75.6M\u20ac (29.4M\u20ac), with revenues at 26.52M\u20ac (17.98M\u20ac) and EBITDA at 1.66M\u20ac (1.23M\u20ac) for the Palma Pictures Media Production Group.<\/p>\n<p>We shot projects throughout Spain, with units enjoying the varied backdrops of locations in areas such as; Mallorca, Ibiza, Barcelona, Madrid, Malaga, Tenerife and El Hierro.<\/p>\n<p>Excitingly, we also opened for business in Portugal with our local partner being the experienced and tireless Vita Lains. Quickly securing advertising work for both Nike and Alpro, with 2023 also shaping up to be a strong year for our Iberian neighbour.<\/p>\n<p>Our staff and freelance crews worked tirelessly to deliver \u2018Picture Perfect Service\u2019 to our varied clients and we were happy to enhance our talent base by welcoming Alex Grossman and Stephanie Marrou as advertising Executive Producers, as well as significantly bolstering our Scripted team with Patricia de la Uz (Senior Production Supervisor) Vicky Rostello (Production Supervisor) and Maria Alvarez (Financial Controller) also joining us.<\/p>\n<p>Scripted workflows surged forwards and we collaborated on a broad range of projects including; Chapter One Pictures \/ Paramount \u2018Sexy Beast\u2019, Leftbank Pictures \/ Netflix \u2018The Crown \u2013 Season 6\u2019 and \u2018Who is Erin Carter\u2019, Character Seven \/ Disney \u2018Culprits\u2019 and Yash Raj Films Bollywood blockbuster \u2018Pathaan\u2019.<\/p>\n<p>We finished the year with several confirmed projects in the pipeline for early \u201923 and with a significant pipeline of work going forwards over the course of the year.<\/p>\n<p>Our entertainment formats had a great year, with ITV Germany\u2019s \u2018Love Island \u2013 Winter Special\u2019 and the \u2018Love Island\u2019 summer show shooting in both Tenerife and Mallorca respectively. The broadcaster also brought UK and Australian versions of \u2018Love Island\u2019 to Mallorca, as well as \u2018Ready to Mingle\u2019, also from ITV Germany.<\/p>\n<p>Our advertising teams worked on projects for brands such as; TDK, Captain Morgan, Starbucks and Kelloggs, along with music videos for Labyrinth and Lewis Capaldi, whilst with photo we captured eye-catching campaigns for brands such as; Burberry, Diesel and Adidas.<\/p>\n<p>Our dedicated talent agency, continued to gather momentum and delivered a record year for billings.<\/p>\n<p>CSR activities continued apace and we passed our environmental audit for the twelfth year running, retaining both our ISO 14001 and EMAS certifications. Other activities included our ongoing support for local charities.<\/p>\n<p>We lifted our annual investment program year on year, with 2023 due to increase further to CAPEX of 350K\u20ac in light of increasing demand across Scripted.<\/p>\n<p>Our mainland offices in Barcelona and Madrid serviced some great TVC work for brands such as \u2018Apple\u2019, \u2018Polaroid\u2019 and \u2018Mr Porter\u2019.<\/p>\n<p>So, all in all, an action-packed year and one which set a firm foundation for the year ahead.<\/p>\n<p>I will look forward to sharing both our challenges and successes in the next edition of our Palma Pictures Annual Report.<\/p>\n<p>Mike<\/p>\n<p><strong>Mike Day<\/strong><br \/>\nPalma Pictures CEO[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;destacado&#8221;]We welcomed production teams from 9 territories to shoot their projects throughout Spain.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Our staff and freelance crews worked tirelessly over the course of the year to deliver \u2018<em>Picture Perfect Service<\/em>\u2019 to our varied clients. We were delighted to bolster our talent base and made a spate of new hires including; Cat Isaakson (<em>Head of Production<\/em>), Peter Steinzeig (<em>Executive Producer \u2013 USA<\/em>), Soeren Schmidt (<em>Executive Producer \u2013 Germany &amp; Head of Barcelona Office), <\/em>Kristyna Podolska (<em>International Producer \u2013 Eastern Europe &amp; UK Market<\/em>) and the Goya winning Yousaf Bokhari (<em>Head of Production Film and Television<\/em>) all having joined our team.<\/p>\n<p>We also welcomed some fabulous new chefs to our studio restaurant, in the form of Yann and David, to keep both our team and clients happy and well fed.<\/p>\n<p>We continued &#8216;busting silos&#8217;, with our production, locations and photo teams all working hand in hand within our production pool. Better communication, tighter collaboration and a wealth of shared experience also helped drive our internal team satisfaction poll to its highest level since we launched it some years ago.<\/p>\n<p>Film &amp; TV workflows were our strongest to date with projects including Leftbank \/ Netflix \u2018<em>The Crown &#8211; Season 3\u2019<\/em>, NBC Universal \/ Amazon \u2018<em>Hanna<\/em>\u2019, BigTalk \/ SkyOne \u2018<em>Living the Dream\u2019<\/em>, Clerkenwell Films \/ BBC \u2018<em>The Mallorca Files<\/em>\u2019 and BBC Studios \u2018<em>MotherFatherSon<\/em>\u2019, as well as a host of others choosing to shoot against the diverse backdrop of our Spanish locations. We also continued to take advantage of the 20% national tax rebate for long form projects helping to make Spain an even more competitive shooting destination.[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;destacado&#8221;]Film &amp; TV workflows were our strongest to date with projects for Netflix, Amazon, SkyOne and BBC.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]We hosted three \u2018<em>Love Island<\/em>\u2019 shows for ITV Studios with versions for the UK, Germany and even Australia.<\/p>\n<p>CSR activities continued apace and we passed our environmental audit for the ninth year running, retaining both our ISO 14001 and EMAS certifications. Other activities included our ongoing support for local charities, with forty of our team once again spending the day planting trees at the beautiful bird sanctuary of s&#8217;Albufera.<\/p>\n<p>We maintained our annual investment program to keep our studio complex and equipment inventory abreast of ongoing technical innovations in content capture with 500K\u20ac allocated over 2018 \/ 2019.<\/p>\n<p>We overhauled our IT architecture with new human resources and customer relationship management software.<\/p>\n<p>We opened an office in the capital of Madrid that, alongside our existing office in Barcelona, strengthened our mainland offering and serviced some great work for brands such as \u2018<em>Audi<\/em>\u2019, \u2018<em>Head &amp; Shoulders<\/em>\u2019 and \u2018<em>Hotels.com<\/em>\u2019.<\/p>\n<p>So, all in all, an exciting and action packed twelve months with great teamwork delivering a great result. We\u2019ll look forward to sharing our latest news with you in the next edition of our Palma Pictures Annual Report.[\/vc_column_text][vc_column_text]\n<h4>Mike Day<\/h4>\n<p>Palma Pictures CEO[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] CEO Comment [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;intro-txt&#8221; css=&#8221;.vc_custom_1702652690706{margin-bottom: 10px !important;padding-top: 20px !important;}&#8221;] Dear Colleagues, [\/vc_column_text][vc_column_text]2022 was best characterized as a welcome bounce back from the malaise of Covid-19 and we performed strongly across multiple fronts. Once again, our&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":79,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"_links":{"self":[{"href":"https:\/\/annualreport.palmapictures.es\/annualreport-2022\/wp-json\/wp\/v2\/pages\/81"}],"collection":[{"href":"https:\/\/annualreport.palmapictures.es\/annualreport-2022\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/annualreport.palmapictures.es\/annualreport-2022\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/annualreport.palmapictures.es\/annualreport-2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/annualreport.palmapictures.es\/annualreport-2022\/wp-json\/wp\/v2\/comments?post=81"}],"version-history":[{"count":14,"href":"https:\/\/annualreport.palmapictures.es\/annualreport-2022\/wp-json\/wp\/v2\/pages\/81\/revisions"}],"predecessor-version":[{"id":1053,"href":"https:\/\/annualreport.palmapictures.es\/annualreport-2022\/wp-json\/wp\/v2\/pages\/81\/revisions\/1053"}],"up":[{"embeddable":true,"href":"https:\/\/annualreport.palmapictures.es\/annualreport-2022\/wp-json\/wp\/v2\/pages\/79"}],"wp:attachment":[{"href":"https:\/\/annualreport.palmapictures.es\/annualreport-2022\/wp-json\/wp\/v2\/media?parent=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}